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Ear Up Incubation

搶耳音樂廠牌計劃

「讓這時代,也有你的一份音樂力量!」文藝復興基金會聯合產業界、學術界及創作界,在香港特別行政區政府「創意香港」的主要贊助下,繼續培育及孵化中小音樂廠牌,豐富香港音樂產業生態。透過提供專業指導和推廣培訓,增加業界連結和演出機會等方式,為有志於以獨立廠牌模式運營音樂的青年創作人提供平台,協助他們找到適合自己的發展模式,擁有更廣闊的音樂視野和發展空間。

2020年,第四屆「搶耳音樂廠牌計劃」已正式開始。導師陣容包括:泰迪羅賓、梁基爵、周博賢、Alok Leung、James Ting、李端嫻(排名不分先後)。入圍的18組音樂單位包括:

Andy is Typing...
超能天氣 Chonotenki
爽快貓 COOL COOL CAT
Elly C
Franklin Telescope
Gordon Ho 何景熙
Lydia Pau包仲欣
METER ROOM
Noisy Charlie
Plural
Polypumpkins
SadJay
Taotao
WHIZZ
wongguyshawn & sumj.chan
ZELOS
張蔓姿
留香瓊

活動詳情

遴選試音
有潛質的音樂單位獲邀試音,爭取躋身成為18個搶耳廠牌單位之一

師友嚮導計劃
資深音樂人擔當導師的角色,在計劃期間指導學員,傳授寶貴心得,引領學員在浩瀚的音樂工業中奮勇前行

表演工作坊
「音響工程工作坊」及「現場演出工作坊」,重量級講者擔任現場指導,配合Livehouse場地及專業音響設備,進行實地表演培訓,提升現場演出能力

國際音樂產業論壇
3場論壇,幫助搶耳廠牌單位拓寬國際視野,對國際音樂發展情況有更深入的了解

業界網絡交流會
與國際嘉賓、本地業界人士/音樂人交流,建立聯繫,鋪陳彼此合作的機會

搶耳展演
包括Livehouse展演和校園展演,增加演出經驗和推廣機會,擴大粉絲群

專業面談會
在搶耳展演結束後,搶耳廠牌單位將獲國際嘉賓的面對面指導,聽取專業意見與改進建議

廠牌訓練營
8節工作坊,為搶耳廠牌單位提供有關廠牌建立及運營的專業知識,並且具體分析每個單位的實際情況,提供專業建議

音樂大講堂
由資深專業人士向搶耳廠牌單位及大眾分享音樂產業發展趨勢,提高社會對音樂創意產業的認知與了解,擴大觀眾群體

搶耳音樂節
12組脫穎而出的搶耳廠牌單位,將登上麥花臣舞台,展現音樂實力,角逐四大獎項:「搶耳觀眾獎」、「搶耳大賞」、「搶耳表演獎」、「搶耳創意獎」

2019計劃片段 Programme Video

2019計劃總結 Programme Summary

2018計劃片段 Programme Video

2016/17計劃片段 Programme Video

Ear Up Record Label Creation and Incubation Programme

Ear Up Incubation is in its fourth year. The program aims at providing a platform for empowering local young indie music talents and creating a more sustainable and diverse music ecology. By experiencing professional and practical guidance, mentorship, live performance opportunities and industry networks, mentees will be able to find a suitable development path to follow, and have a broader musical vision. This year we are glad to have Adrian Chow, Vee Lee, Alok Leung, Gaybird Leung, Teddy Robin,  and James Ting be as our mentors (in no particular order).

Programme Highlights

Audition – Potential musicians and groups will be invited to an audition, to bid for the 18 quotas.

Mentorship – Music professionals will serve as mentors during the entire programme, to coach and guide participants in the industry with fruitful experiences.

Performance Workshops – Two sessions: “Sound Engineering Workshop” and “Live Performance Workshop”, there will be on-site coaching from guests along with professional live house environment and audio system, to enhance participants’ capability.

International Music Industry Forum – Three sessions that broaden participants’ views on the global music landscape and development trends.

International Networking Meetings – Opportunities to communicate with musicians and delegates from all over the world, and make contact for future potential cooperations

EarUp Showcase – Shows in livehouses and campuses for participants to gain performance experiences and fans.

Professional Meetings – After the Showcase, participants have the chance to take advices and recommendations from international delegates face-to-face.

Day Camp – Eight sessions of workshop offer professional knowledge and insight about building and operating label brands, as well as customized analysis and advice for individual participants.

Music Talks – In these seminars guests share their views on development tendencies of the music industry, so as to raise the understanding about the industry among the public and to expand the market of audiences.

Ear Up Music Festival – Twelve groups of participants will get on stage at the MacPherson Stadium and show their music talent. Four awards: EarUp Grand Prize, EarUp Creativity Award, EarUp Performance Award and EarUp Audience Award will also be presented on the same night.

主辦機構 Organiser
文藝復興基金會 Renaissance Foundation
贊助機構 Main Sponsor
香港特別行政區政府「創意香港」 Create Hong Kong of the HKSAR Government

支持機構:人山人海、香港作曲家及作詞家協會、香港小童群益會、香港青少年服務處、九龍灣國際展貿中心

Supporting Organizations: People Mountain People Sea, Composers and Authors Society of Hong Kong, The Boys' and Girls' Clubs Association of Hong Kong, Hong Kong Children & Youth Services, Kowloonbay International Trade & Exhibition Centre

免責聲明:香港特別行政區政府創意香港僅為本項目提供資助,除此之外並無參與項目。在本刊物/活動內(或由項目小組成員)表達的任何意見、研究成果、結論或建議,均不代表香港特別行政區政府、商務及經濟發展局通訊及創意產業科、創意香港、創意智優計劃秘書處或創意智優計劃審核委員會的觀點。

Disclaimer: Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Ideo WarLay On My ShoulderWake Me UpCold Red Tears (theme song from movie Dragon's Delusion: Preface)OrangeReminiscence (End Game Version)405 Method Not AllowedSa'icelen 加油吧菩薩AnaesthesiaThe Bluest You
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